/* ============================================================
   Про Хелс Маркетинг — дизайн-система
   Navy #16324F / Green #24966C / Off-white #F6F7F4
   Playfair Display (display) + Rubik (body)
   ============================================================ */

:root{
  --navy:#16324f;
  --navy-deep:#0e2338;
  --navy-ink:#12283f;
  --green:#24966c;
  --green-bright:#2fb384;
  --powder:#8cb4e7;
  --bg:#f6f7f4;
  --white:#ffffff;
  --muted:rgba(18,40,63,.64);
  --muted-light:rgba(255,255,255,.66);
  --line:rgba(18,40,63,.14);
  --line-light:rgba(255,255,255,.16);
  --radius:10px;
  --font-display:'Playfair Display',Georgia,serif;
  --font-body:'Rubik',-apple-system,'Segoe UI',sans-serif;
  --ease:cubic-bezier(.65,0,.35,1);
  --pad:clamp(20px,4vw,56px);
}

*,*::before,*::after{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{
  font-family:var(--font-body);
  font-weight:400;
  font-size:17px;
  line-height:1.65;
  color:var(--navy-ink);
  background:var(--bg);
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}
img{max-width:100%;height:auto;display:block}
a{color:inherit;text-decoration:none}
ul,ol{list-style:none}
button{font:inherit;cursor:pointer;border:none;background:none}
::selection{background:var(--green);color:#fff}

.container{max-width:1280px;margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}

/* ---------- Типографика ---------- */
.display{
  font-family:var(--font-display);
  font-weight:700;
  line-height:1.08;
  letter-spacing:-.01em;
  color:var(--navy);
}
h2.display{font-size:clamp(2rem,4.6vw,3.6rem)}
h3.display{font-size:clamp(1.4rem,2.6vw,2rem);line-height:1.2}
.label{
  display:inline-flex;align-items:center;gap:10px;
  font-size:12px;font-weight:500;
  letter-spacing:.22em;text-transform:uppercase;
  color:var(--green);
}
.label::before{content:"";width:26px;height:1px;background:var(--green)}
.label--light{color:var(--green-bright)}
.label--light::before{background:var(--green-bright)}
.lead{font-size:clamp(1.05rem,1.6vw,1.25rem);line-height:1.6;color:var(--muted);max-width:640px}
.lead--light{color:var(--muted-light)}
.accent{color:var(--green)}
.accent-light{color:var(--green-bright)}

/* ---------- Кнопки ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:10px;
  padding:17px 32px;border-radius:100px;
  font-weight:500;font-size:16px;line-height:1;
  transition:transform .35s var(--ease),box-shadow .35s var(--ease),background .35s var(--ease),color .35s var(--ease);
  will-change:transform;
}
.btn-primary{background:var(--green);color:#fff;box-shadow:0 10px 30px -12px rgba(36,150,108,.55)}
.btn-primary:hover{background:var(--green-bright);transform:translateY(-2px);box-shadow:0 16px 36px -12px rgba(36,150,108,.6)}
.btn-dark{background:var(--navy);color:#fff}
.btn-dark:hover{background:var(--navy-deep);transform:translateY(-2px)}
.btn-outline{border:1px solid var(--line-light);color:#fff;background:transparent}
.btn-outline:hover{border-color:var(--green-bright);color:var(--green-bright);transform:translateY(-2px)}
.btn .arr{transition:transform .35s var(--ease)}
.btn:hover .arr{transform:translateX(4px)}

.link-more{
  display:inline-flex;align-items:center;gap:8px;
  font-weight:500;color:var(--navy);
  border-bottom:1px solid var(--line);
  padding-bottom:3px;
  transition:border-color .25s ease,color .25s ease;
}
.link-more:hover{color:var(--green);border-color:var(--green)}
.link-more--light{color:#fff;border-color:var(--line-light)}
.link-more--light:hover{color:var(--green-bright);border-color:var(--green-bright)}

/* ---------- Шапка ---------- */
.site-header{
  position:fixed;inset:0 0 auto 0;z-index:100;
  background:rgba(246,247,244,.72);
  -webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);
  border-bottom:1px solid transparent;
  transition:border-color .3s ease,background .3s ease;
}
.site-header.scrolled{border-bottom-color:var(--line);background:rgba(246,247,244,.9)}
.header-in{display:flex;align-items:center;justify-content:space-between;gap:24px;height:76px}
.header-logo img{height:34px;width:auto}
.nav{display:flex;align-items:center;gap:30px}
.nav-link{
  position:relative;font-size:15px;font-weight:400;color:var(--navy-ink);
  padding:4px 0;overflow:hidden;display:inline-block;
}
.nav-link::after{
  content:"";position:absolute;left:0;bottom:0;width:100%;height:1px;
  background:var(--green);transform:scaleX(0);transform-origin:right;
  transition:transform .45s var(--ease);
}
.nav-link:hover::after,.nav-link.active::after{transform:scaleX(1);transform-origin:left}
.nav-link.active{color:var(--green)}
.nav-drop{position:relative}
.nav-drop-menu{
  position:absolute;top:calc(100% + 14px);left:-18px;min-width:300px;
  background:#fff;border:1px solid var(--line);border-radius:14px;
  padding:10px;opacity:0;visibility:hidden;transform:translateY(8px);
  transition:opacity .3s var(--ease),transform .3s var(--ease),visibility .3s;
  box-shadow:0 24px 50px -20px rgba(14,35,56,.25);
}
.nav-drop:hover .nav-drop-menu{opacity:1;visibility:visible;transform:translateY(0)}
.nav-drop-menu a{
  display:block;padding:11px 14px;border-radius:8px;font-size:15px;
  transition:background .2s ease,color .2s ease;
}
.nav-drop-menu a:hover{background:var(--bg);color:var(--green)}
.header-phone{font-size:15px;font-weight:500;white-space:nowrap;transition:color .2s}
.header-phone:hover{color:var(--green)}
.header-cta{padding:12px 24px;font-size:14px}
.burger{display:none;flex-direction:column;gap:5px;padding:8px}
.burger span{width:24px;height:2px;background:var(--navy);transition:transform .3s var(--ease),opacity .3s}
.burger.open span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.burger.open span:nth-child(2){opacity:0}
.burger.open span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
.mobile-menu{
  position:fixed;inset:76px 0 auto 0;z-index:99;background:var(--bg);
  border-bottom:1px solid var(--line);padding:20px var(--pad) 32px;
  display:none;flex-direction:column;gap:6px;
}
.mobile-menu.open{display:flex}
.mobile-menu a{padding:12px 0;font-size:18px;border-bottom:1px solid var(--line)}
.mobile-menu a:last-child{border-bottom:none}

/* ---------- Hero ---------- */
.hero{
  position:relative;min-height:100svh;
  display:flex;flex-direction:column;justify-content:center;
  padding-top:130px;padding-bottom:0;overflow:hidden;
  background:
    radial-gradient(900px 500px at 85% 10%,rgba(140,180,231,.20),transparent 60%),
    radial-gradient(700px 500px at 8% 90%,rgba(36,150,108,.10),transparent 60%),
    var(--bg);
}
.hero-noise{position:absolute;inset:0;pointer-events:none;opacity:.5;mix-blend-mode:multiply;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='128' height='128'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.9' numOctaves='2'/%3E%3CfeColorMatrix values='0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 .03 0'/%3E%3C/filter%3E%3Crect width='128' height='128' filter='url(%23n)'/%3E%3C/svg%3E");}
.hero-in{position:relative;z-index:2}
.hero-title{
  font-size:clamp(2.6rem,7.2vw,6.2rem);
  max-width:16ch;margin:26px 0 30px;
}
.hero-title .w{display:inline-block;transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js .hero-title .w{opacity:0;transform:translateY(.55em)}
.js .hero-title.in .w{opacity:1;transform:translateY(0)}
.hero-sub{max-width:600px;font-size:clamp(1.05rem,1.5vw,1.2rem);color:var(--muted)}
.hero-cta{display:flex;flex-wrap:wrap;gap:16px;align-items:center;margin-top:38px}
.hero-trust{margin-top:22px;font-size:13.5px;color:var(--muted);display:flex;align-items:center;gap:10px}
.hero-trust svg{flex:none}
.hero-fade{transition:opacity .9s var(--ease) .35s,transform .9s var(--ease) .35s}
.js .hero-fade{opacity:0;transform:translateY(24px)}
.js .hero-fade.in{opacity:1;transform:translateY(0)}

/* Плавающая карточка с графиком */
.hero-card{
  position:absolute;right:var(--pad);bottom:150px;z-index:3;
  width:300px;padding:22px 24px;border-radius:16px;
  background:rgba(255,255,255,.75);
  -webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);
  border:1px solid rgba(255,255,255,.9);
  box-shadow:0 30px 60px -30px rgba(14,35,56,.35);
  transition:opacity 1s var(--ease) .7s,transform 1s var(--ease) .7s;
}
.js .hero-card{opacity:0;transform:translateY(30px)}
.js .hero-card.in{opacity:1;transform:translateY(0)}
.hero-card-cap{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-bottom:8px}
.hero-card-num{font-family:var(--font-display);font-size:30px;font-weight:700;color:var(--navy);line-height:1.1}
.hero-card-num em{font-style:normal;color:var(--green)}
.hero-card-sub{font-size:13px;color:var(--muted);margin-top:6px}
.hero-card svg{margin-top:14px;width:100%;height:auto}
.pulse-dot{animation:pulse 2s ease-in-out infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.25}}

/* Бегущая строка клиентов */
.marquee{
  position:relative;z-index:2;margin-top:70px;
  border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  padding:22px 0;overflow:hidden;background:rgba(255,255,255,.5);
  -webkit-mask-image:linear-gradient(to right,transparent,#000 8%,#000 92%,transparent);
  mask-image:linear-gradient(to right,transparent,#000 8%,#000 92%,transparent);
}
.marquee-track{display:flex;gap:70px;width:max-content;animation:marquee 30s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-item{
  display:flex;align-items:center;gap:14px;white-space:nowrap;
  font-family:var(--font-display);font-size:20px;font-weight:700;color:rgba(18,40,63,.42);
}
.marquee-item i{width:7px;height:7px;border-radius:50%;background:var(--green);display:inline-block}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ---------- Секции ---------- */
.section{padding:clamp(80px,10vw,140px) 0;position:relative}
.section--white{background:var(--white)}
.section--dark{background:var(--navy-deep);color:#fff}
.section--dark .display{color:#fff}
.section-head{max-width:760px;margin-bottom:clamp(44px,6vw,72px)}
.section-head .display{margin:20px 0 18px}
.section-head--row{max-width:none;display:flex;justify-content:space-between;align-items:flex-end;gap:40px;flex-wrap:wrap}

/* ---------- Боли (редакционная сетка с разделителями) ---------- */
.pains{display:grid;grid-template-columns:1fr 1fr;column-gap:clamp(40px,6vw,90px)}
.pain-item{padding:34px 0;border-top:1px solid var(--line);display:flex;gap:26px}
.pain-item:nth-child(even){border-left:1px solid var(--line);padding-left:clamp(24px,3vw,44px)}
.pain-num{font-family:var(--font-display);font-size:15px;font-weight:700;color:var(--green);padding-top:5px}
.pain-item h3{font-size:20px;font-weight:500;margin-bottom:10px;color:var(--navy)}
.pain-item p{font-size:15.5px;color:var(--muted)}
.pains-note{margin-top:44px;font-family:var(--font-display);font-size:clamp(1.2rem,2vw,1.5rem);color:var(--navy)}

/* ---------- Математика (тёмная) ---------- */
.formula{
  display:flex;align-items:center;justify-content:center;gap:clamp(18px,4vw,54px);
  flex-wrap:wrap;text-align:center;margin:clamp(40px,6vw,70px) 0;
}
.formula-side{max-width:330px}
.formula-cap{font-size:13px;letter-spacing:.18em;text-transform:uppercase;color:var(--muted-light);margin-bottom:12px}
.formula-num{font-family:var(--font-display);font-weight:700;font-size:clamp(2rem,4.6vw,3.4rem);line-height:1.1}
.formula-num em{font-style:normal;color:var(--green-bright)}
.formula-arrow{flex:none}
.signals{display:grid;grid-template-columns:1fr 1fr;gap:0 clamp(40px,6vw,90px);margin-top:clamp(36px,5vw,60px)}
.signal{display:flex;gap:16px;padding:22px 0;border-top:1px solid var(--line-light)}
.signal svg{flex:none;margin-top:4px}
.signal p{font-size:15.5px;color:var(--muted-light)}
.signal strong{display:block;color:#fff;font-weight:500;margin-bottom:4px;font-size:16.5px}

/* ---------- Услуги: липкая колонка + карточки ---------- */
.split{display:grid;grid-template-columns:minmax(300px,5fr) 7fr;gap:clamp(40px,6vw,90px);align-items:start}
.split-left{position:sticky;top:110px}
.split-left .display{margin:20px 0 18px}
.split-left .btn{margin-top:30px}
.split-formula{margin-top:34px;padding-top:26px;border-top:1px solid var(--line);font-size:15px;color:var(--muted)}
.split-formula b{color:var(--navy);font-weight:500}
.svc-stack{display:flex;flex-direction:column;gap:26px}
.svc-card{
  background:var(--white);border:1px solid var(--line);border-radius:var(--radius);
  padding:clamp(28px,3.4vw,44px);
  transition:transform .45s var(--ease),box-shadow .45s var(--ease),border-color .45s;
}
.svc-card:hover{transform:translateY(-4px);box-shadow:0 30px 60px -30px rgba(14,35,56,.28);border-color:rgba(36,150,108,.4)}
.svc-card-top{display:flex;justify-content:space-between;align-items:baseline;gap:20px;margin-bottom:18px}
.svc-num{font-family:var(--font-display);font-size:15px;font-weight:700;color:var(--green)}
.svc-tag{font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}
.svc-card h3{font-family:var(--font-display);font-size:clamp(1.5rem,2.4vw,2.1rem);font-weight:700;color:var(--navy);line-height:1.15;margin-bottom:14px}
.svc-card>p{color:var(--muted);font-size:16px;margin-bottom:22px}
.svc-list{display:flex;flex-direction:column;gap:12px;margin-bottom:26px}
.svc-list li{display:flex;gap:12px;font-size:15px;color:var(--navy-ink)}
.svc-list li::before{content:"";flex:none;width:16px;height:16px;margin-top:4px;border-radius:50%;
  background:radial-gradient(circle at center,var(--green) 0 4px,rgba(36,150,108,.18) 4.5px)}
.svc-stats{display:flex;gap:clamp(20px,3vw,44px);flex-wrap:wrap;margin-bottom:26px;padding:20px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.svc-stat b{display:block;font-family:var(--font-display);font-size:clamp(1.6rem,2.6vw,2.2rem);font-weight:700;color:var(--green);line-height:1.1}
.svc-stat span{font-size:13px;color:var(--muted)}
.svc-note{font-size:12.5px;color:var(--muted);margin-top:14px}

/* ---------- Bento-статистика ---------- */
.bento{display:grid;grid-template-columns:repeat(4,1fr);grid-auto-rows:minmax(180px,auto);gap:18px}
.bento-item{
  border:1px solid var(--line);border-radius:var(--radius);padding:30px;
  display:flex;flex-direction:column;justify-content:flex-end;gap:8px;
  background:var(--white);position:relative;overflow:hidden;
}
.bento-item--big{grid-column:span 2;grid-row:span 2;background:var(--navy);border-color:var(--navy);color:#fff}
.bento-item--big .bento-num{color:var(--green-bright)}
.bento-item--big .bento-text{color:var(--muted-light)}
.bento-num{font-family:var(--font-display);font-weight:700;font-size:clamp(2.4rem,4.4vw,4rem);line-height:1;color:var(--navy)}
.bento-item--big .bento-num{font-size:clamp(3.4rem,7vw,6rem)}
.bento-text{font-size:14.5px;color:var(--muted);max-width:26ch}
.bento-deco{position:absolute;top:24px;right:24px;opacity:.9}

/* ---------- Процесс ---------- */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(24px,3vw,40px)}
.step{border-top:1px solid var(--line);padding-top:26px;position:relative}
.step::before{content:"";position:absolute;top:-1px;left:0;width:44px;height:1px;background:var(--green)}
.step-num{font-family:var(--font-display);font-size:clamp(2.6rem,4vw,3.6rem);font-weight:700;color:var(--navy);line-height:1;margin-bottom:16px}
.step-num em{font-style:normal;color:var(--green);font-size:.45em;vertical-align:super}
.step h3{font-size:18px;font-weight:500;color:var(--navy);margin-bottom:10px}
.step p{font-size:14.5px;color:var(--muted)}
.steps-note{margin-top:clamp(40px,5vw,60px);padding:clamp(26px,3vw,40px);border:1px solid var(--line);border-radius:var(--radius);
  font-family:var(--font-display);font-size:clamp(1.25rem,2.2vw,1.7rem);color:var(--navy);background:var(--white);max-width:900px}
.steps-note em{font-style:normal;color:var(--green)}

/* ---------- Кейсы ---------- */
.cases-grid{display:grid;grid-template-columns:1fr 1fr;gap:22px}
.case-card{
  border:1px solid var(--line-light);border-radius:var(--radius);padding:clamp(26px,3vw,38px);
  background:rgba(255,255,255,.04);
  transition:background .35s ease,border-color .35s ease,transform .45s var(--ease);
}
.case-card:hover{background:rgba(255,255,255,.07);border-color:rgba(47,179,132,.5);transform:translateY(-4px)}
.case-card h3{font-family:var(--font-display);font-size:clamp(1.4rem,2.2vw,1.9rem);font-weight:700;margin-bottom:6px}
.case-card .case-field{font-size:13px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted-light);margin-bottom:18px}
.case-card p{font-size:15px;color:var(--muted-light);margin-bottom:18px}
.case-result{display:flex;gap:12px;align-items:flex-start;padding-top:18px;border-top:1px solid var(--line-light)}
.case-result svg{flex:none;margin-top:3px}
.case-result span{font-size:15px;color:#fff}
.case-result b{color:var(--green-bright);font-weight:500}

/* ---------- Почему мы ---------- */
.why-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(28px,4vw,56px)}
.why-item{border-top:1px solid var(--line);padding-top:24px;position:relative}
.why-item::before{content:"";position:absolute;top:-1px;left:0;width:44px;height:1px;background:var(--green)}
.why-num{font-size:13px;letter-spacing:.18em;color:var(--green);font-weight:500;margin-bottom:14px}
.why-item h3{font-size:19px;font-weight:500;color:var(--navy);margin-bottom:10px}
.why-item p{font-size:15px;color:var(--muted)}
.tech-base{
  margin-top:clamp(44px,6vw,64px);display:flex;gap:22px;align-items:flex-start;
  padding:clamp(26px,3vw,36px);background:var(--white);border:1px solid var(--line);border-radius:var(--radius);
}
.tech-base svg{flex:none}
.tech-base p{font-size:15px;color:var(--muted);max-width:70ch}
.tech-base strong{color:var(--navy);font-weight:500}

/* ---------- Для кого ---------- */
.audience{display:grid;grid-template-columns:1fr 1fr;gap:0 clamp(40px,6vw,90px)}
.aud-item{padding:30px 0;border-top:1px solid var(--line)}
.aud-item:nth-child(even){border-left:1px solid var(--line);padding-left:clamp(24px,3vw,44px)}
.aud-item h3{font-family:var(--font-display);font-size:clamp(1.25rem,2vw,1.6rem);font-weight:700;color:var(--navy);margin-bottom:10px}
.aud-item p{font-size:15px;color:var(--muted)}

/* ---------- FAQ ---------- */
.faq{max-width:860px}
.acc-item{border-top:1px solid var(--line)}
.acc-item:last-child{border-bottom:1px solid var(--line)}
.acc-q{
  width:100%;display:flex;justify-content:space-between;align-items:center;gap:24px;
  padding:26px 0;text-align:left;font-size:clamp(1.05rem,1.6vw,1.25rem);font-weight:500;color:var(--navy);
  transition:color .25s ease;
}
.acc-q:hover{color:var(--green)}
.acc-icon{flex:none;width:14px;height:14px;position:relative}
.acc-icon::before,.acc-icon::after{content:"";position:absolute;background:var(--green);transition:transform .4s var(--ease)}
.acc-icon::before{left:0;top:6px;width:14px;height:2px}
.acc-icon::after{left:6px;top:0;width:2px;height:14px}
.acc-item.open .acc-icon::after{transform:scaleY(0)}
.acc-a{max-height:0;overflow:hidden;transition:max-height .5s var(--ease)}
.acc-a p{padding:0 0 28px;color:var(--muted);font-size:15.5px;max-width:66ch}

/* ---------- CTA / Форма ---------- */
.cta-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(40px,6vw,90px);align-items:start}
.cta-list{display:flex;flex-direction:column;gap:16px;margin-top:30px}
.cta-list li{display:flex;gap:14px;font-size:16px;color:#fff}
.cta-list li::before{content:"";flex:none;width:18px;height:18px;margin-top:3px;border-radius:50%;
  background:radial-gradient(circle at center,var(--green-bright) 0 5px,rgba(47,179,132,.2) 5.5px)}
.cta-note{margin-top:26px;font-size:14px;color:var(--muted-light)}
.form{display:flex;flex-direction:column;gap:8px}
.field{position:relative;padding-top:18px}
.field input,.field textarea,.field select{
  width:100%;background:transparent;border:none;border-bottom:1px solid var(--line-light);
  padding:12px 0;font:inherit;font-size:16px;color:#fff;outline:none;resize:none;
  transition:border-color .3s ease;border-radius:0;
}
.field select{appearance:none;cursor:pointer}
.field select option{color:var(--navy-ink)}
.field input::placeholder,.field textarea::placeholder{color:rgba(255,255,255,.45)}
.field input:focus,.field textarea:focus,.field select:focus{border-bottom-color:var(--green-bright)}
.field label{
  position:absolute;top:0;left:0;font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted-light);
}
.form .btn{margin-top:26px;align-self:flex-start}
.form-agree{font-size:12.5px;color:var(--muted-light);margin-top:16px;max-width:44ch}
.form-agree a{border-bottom:1px solid var(--line-light);transition:color .2s,border-color .2s}
.form-agree a:hover{color:var(--green-bright);border-color:var(--green-bright)}
.form-success{display:none;padding:34px;border:1px solid rgba(47,179,132,.45);border-radius:var(--radius);background:rgba(47,179,132,.08)}
.form-success.show{display:block}
.form-success h3{font-family:var(--font-display);font-size:24px;margin-bottom:10px}
.form-success p{color:var(--muted-light);font-size:15px;margin-bottom:20px}
.form-success .row{display:flex;gap:12px;flex-wrap:wrap}

/* ---------- Футер ---------- */
.footer{background:var(--navy-deep);color:#fff;padding:clamp(60px,8vw,90px) 0 0;border-top:1px solid var(--line-light)}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:clamp(30px,4vw,60px);padding-bottom:clamp(44px,6vw,64px)}
.footer-logo img{height:32px;width:auto;filter:brightness(0) invert(1)}
.footer-slogan{margin-top:18px;font-size:14px;color:var(--muted-light);max-width:30ch}
.footer h4{font-size:12px;letter-spacing:.2em;text-transform:uppercase;color:var(--green-bright);margin-bottom:20px;font-weight:500}
.footer-nav{display:flex;flex-direction:column;gap:12px}
.footer-nav a{font-size:15px;color:var(--muted-light);transition:color .2s}
.footer-nav a:hover{color:#fff}
.footer-contacts{display:flex;flex-direction:column;gap:12px;font-size:15px}
.footer-contacts a{color:var(--muted-light);transition:color .2s}
.footer-contacts a:hover{color:var(--green-bright)}
.footer-req{font-size:13px;color:var(--muted-light);line-height:1.7}
.footer-bottom{border-top:1px solid var(--line-light);padding:24px 0;display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap;font-size:13px;color:var(--muted-light)}
.footer-bottom a{border-bottom:1px solid var(--line-light);transition:color .2s,border-color .2s}
.footer-bottom a:hover{color:var(--green-bright);border-color:var(--green-bright)}

/* ---------- Подстраницы ---------- */
.page-hero{
  padding:170px 0 clamp(56px,7vw,90px);
  background:
    radial-gradient(800px 420px at 88% 0%,rgba(140,180,231,.18),transparent 60%),
    var(--bg);
  position:relative;overflow:hidden;
}
.page-hero .display{font-size:clamp(2.2rem,5.4vw,4.4rem);max-width:20ch;margin:22px 0 22px}
.breadcrumbs{display:flex;gap:10px;flex-wrap:wrap;font-size:13px;color:var(--muted);margin-bottom:8px}
.breadcrumbs a{transition:color .2s}
.breadcrumbs a:hover{color:var(--green)}
.breadcrumbs span::before{content:"/";margin-right:10px;color:var(--line)}
.page-hero--dark{background:var(--navy-deep);color:#fff}
.page-hero--dark .display{color:#fff}
.page-hero--dark .breadcrumbs{color:var(--muted-light)}
.page-hero--dark .breadcrumbs a:hover{color:var(--green-bright)}

.content-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(36px,5vw,80px);align-items:start}
.check-list{display:flex;flex-direction:column}
.check-list li{display:flex;gap:16px;padding:20px 0;border-top:1px solid var(--line);font-size:16px}
.check-list li svg{flex:none;margin-top:3px}
.num-list{counter-reset:item;display:flex;flex-direction:column}
.num-list li{counter-increment:item;display:flex;gap:22px;padding:24px 0;border-top:1px solid var(--line)}
.num-list li::before{
  content:counter(item,decimal-leading-zero);font-family:var(--font-display);font-weight:700;
  font-size:15px;color:var(--green);padding-top:4px;flex:none;
}
.num-list strong{display:block;font-weight:500;color:var(--navy);margin-bottom:4px;font-size:17px}
.num-list p{font-size:15px;color:var(--muted)}
.num-list--light li{border-top-color:var(--line-light)}
.num-list--light strong{color:#fff}
.num-list--light p{color:var(--muted-light)}

.flow{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;counter-reset:flow}
.flow-step{
  counter-increment:flow;border:1px solid var(--line);border-radius:var(--radius);
  padding:24px 20px;background:var(--white);position:relative;
}
.flow-step::before{
  content:counter(flow);display:flex;align-items:center;justify-content:center;
  width:34px;height:34px;border-radius:50%;background:var(--navy);color:#fff;
  font-family:var(--font-display);font-weight:700;font-size:15px;margin-bottom:16px;
}
.flow-step h3{font-size:15.5px;font-weight:500;color:var(--navy);margin-bottom:6px}
.flow-step p{font-size:13.5px;color:var(--muted);line-height:1.5}

.big-quote{
  font-family:var(--font-display);font-weight:700;
  font-size:clamp(1.6rem,3.4vw,2.8rem);line-height:1.25;color:var(--navy);
  max-width:22ch;
}
.big-quote em{font-style:normal;color:var(--green)}
.big-quote--light{color:#fff}
.big-quote--light em{color:var(--green-bright)}

/* Блог */
.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.post-card{
  border:1px solid var(--line);border-radius:var(--radius);background:var(--white);
  padding:30px;display:flex;flex-direction:column;gap:14px;min-height:230px;
  transition:transform .45s var(--ease),box-shadow .45s var(--ease),border-color .45s;
}
.post-card:hover{transform:translateY(-4px);box-shadow:0 30px 60px -30px rgba(14,35,56,.25);border-color:rgba(36,150,108,.4)}
.post-tag{font-size:11.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--green);font-weight:500}
.post-card h3{font-size:19px;font-weight:500;color:var(--navy);line-height:1.35;flex:1}
.post-card p{font-size:14px;color:var(--muted)}
.post-soon{font-size:12.5px;color:var(--muted);border-top:1px solid var(--line);padding-top:14px}

/* Контакты */
.contact-cards{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.contact-card{border:1px solid var(--line);border-radius:var(--radius);padding:28px;background:var(--white);
  transition:border-color .3s,transform .45s var(--ease)}
.contact-card:hover{border-color:rgba(36,150,108,.45);transform:translateY(-3px)}
.contact-card .cc-label{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin-bottom:10px}
.contact-card a.cc-val{font-family:var(--font-display);font-size:clamp(1.2rem,2vw,1.5rem);font-weight:700;color:var(--navy);transition:color .2s;word-break:break-word}
.contact-card a.cc-val:hover{color:var(--green)}
.contact-card p{font-size:14px;color:var(--muted);margin-top:8px}
.req-block{background:var(--white);border:1px solid var(--line);border-radius:var(--radius);padding:clamp(26px,3vw,40px)}
.req-block dl{display:grid;grid-template-columns:200px 1fr;gap:10px 26px;font-size:15px}
.req-block dt{color:var(--muted)}
.req-block dd{color:var(--navy-ink)}

/* ---------- Анимации появления (только при включённом JS) ---------- */
[data-reveal]{transition:opacity .9s var(--ease),transform .9s var(--ease)}
.js [data-reveal]{opacity:0;transform:translateY(30px)}
.js [data-reveal].in{opacity:1;transform:translateY(0)}
.js [data-reveal="left"]{transform:translateX(-36px)}
.js [data-reveal="right"]{transform:translateX(36px)}
.js [data-reveal].in{transform:translate(0,0)}
[data-reveal-delay="1"]{transition-delay:.12s}
[data-reveal-delay="2"]{transition-delay:.24s}
[data-reveal-delay="3"]{transition-delay:.36s}
[data-reveal-delay="4"]{transition-delay:.48s}

/* ---------- Кастомный курсор ---------- */
.cursor{position:fixed;inset:0;pointer-events:none;z-index:9999;mix-blend-mode:difference;opacity:0;transition:opacity .25s}
.cursor-dot{position:absolute;width:14px;height:14px;border-radius:50%;background:#fff;transform:translate(-50%,-50%)}
@media(pointer:fine){body:hover .cursor{opacity:1}}

/* ---------- Адаптив ---------- */
@media(max-width:1100px){
  .bento{grid-template-columns:repeat(2,1fr)}
  .bento-item--big{grid-column:span 2;grid-row:auto}
  .steps{grid-template-columns:repeat(2,1fr)}
  .flow{grid-template-columns:repeat(3,1fr)}
  .footer-grid{grid-template-columns:1fr 1fr}
  .hero-card{display:none}
}
@media(max-width:900px){
  .nav,.header-phone{display:none}
  .burger{display:flex}
  .split{grid-template-columns:1fr}
  .split-left{position:static}
  .cta-grid,.content-grid{grid-template-columns:1fr}
  .cases-grid,.audience,.pains,.signals,.contact-cards,.why-grid{grid-template-columns:1fr}
  .pain-item:nth-child(even),.aud-item:nth-child(even){border-left:none;padding-left:0}
  .blog-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:600px){
  body{font-size:16px}
  .steps,.flow,.blog-grid{grid-template-columns:1fr}
  .bento{grid-template-columns:1fr}
  .bento-item--big{grid-column:span 1}
  .header-cta{display:none}
  .footer-grid{grid-template-columns:1fr}
  .req-block dl{grid-template-columns:1fr;gap:2px 0}
  .req-block dd{margin-bottom:10px}
  .formula{flex-direction:column}
  .formula-arrow{transform:rotate(90deg)}
}

@media(prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.01ms!important;transition-duration:.01ms!important}
  html{scroll-behavior:auto}
  [data-reveal],.hero-title .w,.hero-fade,.hero-card{opacity:1!important;transform:none!important}
}

/* ===== КОГДА ПОДКЛЮЧАТЬСЯ ===== */
.connect{display:grid;grid-template-columns:1fr 1.15fr;gap:clamp(40px,6vw,90px);align-items:start}
.connect-left{position:sticky;top:110px}
.connect-left .lead{margin:18px 0 0}
.connect-verdict{font-family:var(--font-display);font-size:clamp(1.15rem,1.8vw,1.4rem);line-height:1.35;color:#fff;margin:28px 0 30px}
.connect-list{list-style:none;margin:0;padding:0}
.connect-list li{display:flex;gap:22px;padding:21px 0;border-top:1px solid rgba(255,255,255,.14)}
.connect-list li:last-child{border-bottom:1px solid rgba(255,255,255,.14)}
.connect-num{font-family:var(--font-display);font-size:14px;font-weight:700;color:var(--green-bright);padding-top:3px;flex:none}
.connect-list p{font-size:15.5px;line-height:1.55;color:var(--muted-light);margin:0}
.connect-not{margin-top:clamp(44px,6vw,72px);border:1px solid rgba(255,255,255,.14);border-radius:20px;padding:clamp(26px,4vw,44px)}
.connect-not-head{display:flex;align-items:baseline;gap:18px;flex-wrap:wrap;margin-bottom:20px}
.connect-not-head h3{font-family:var(--font-display);font-size:clamp(1.3rem,2vw,1.7rem);color:#fff}
.connect-not-head p{font-size:14px;color:var(--muted-light)}
.connect-not ul{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:16px clamp(30px,4vw,60px)}
.connect-not li{font-size:14.5px;line-height:1.5;color:var(--muted-light);padding-left:24px;position:relative}
.connect-not li::before{content:"";position:absolute;left:0;top:8px;width:9px;height:9px;border-radius:50%;border:2px solid var(--green-bright)}
.connect-not-note{margin-top:22px;font-size:14.5px;color:var(--green-bright)}
@media(max-width:900px){
  .connect{grid-template-columns:1fr}
  .connect-left{position:static}
  .connect-not ul{grid-template-columns:1fr}
}